Welcome, NYTimes.com Readers!
In today's expanded online version of her New York Times column, Shifting Careers, Marci Alboher linked to my recent post about breast cancer: the brand. (The main story is here and in today's print edition.) Marci does great work covering the revolution in career-making, and I'm honored to be mentioned in anything she writes.
So if you're taking a look around "Breach" at Marci's suggestion, welcome! It's always nice to have company, and I hope you'll visit often. My very first post, "Ground Rules," will give you some background, and the rest of the "Oldies but Goodies" links over there on the right will help catch you up.
And if you've been hanging around these parts for a while but haven't yet checked out Marci's blog, which is a companion to her column, click on over and see what you've been missing!
So if you're taking a look around "Breach" at Marci's suggestion, welcome! It's always nice to have company, and I hope you'll visit often. My very first post, "Ground Rules," will give you some background, and the rest of the "Oldies but Goodies" links over there on the right will help catch you up.
And if you've been hanging around these parts for a while but haven't yet checked out Marci's blog, which is a companion to her column, click on over and see what you've been missing!
posted by Jody Rosen Knower at 5:35 AM
1 Comments:
Jody,
I couldn't find a more direct way to contact you, so I thought I'd do it by way of a comment.
I saw you in the story in the NY Times online and was moved to visit your blog.
I run a company in Virginia that provides a medical record management service to people ranging from young families, to people managing complex medical conditions. In short, with a subscriber’s signed consent, our nurses gather, organize, digitally scan, and publish these records to a USB flash drive called a VitalKey (www.vitalkey.com).
We have been involved for the last year in a collaboration with the Va. Commonwealth University Health System and the Massey Cancer Center to produce a VitalKey that specifically applies to breast cancer survivors. It incorporates certain content and functionality conceived and maintained by a respected oncologist and ASCO standards writer at Massey, and like all other VitalKeys, it houses a current, consolidated digital copy of all of a person’s health records. We call the product the Pink Key.
The concept and its application to cancer survivorship issues have been well received thus far by the medical community.
Before we aggressively introduce the Pink Key into the marketplace however, I would like to have a group of thoughtful, creative, and vocal breast cancer survivors who have it and who would be willing and able to give us feedback on everything from the service delivery to the tone and content of the marketing message behind it. Your outstanding post on the topic of Pink marketing prompts this correspondence.
You seem like just the sort of person that we would wish to enlist. So, if you would be willing to provide us your advice and feedback, I would like to give you a subscription.
I’m sure you are bombarded with a host of things - all tugging at your time. But I do hope you will consider this and will promise that our requests of you for your feedback would be very manageable.
Thank you for your consideration.
Sincerely,
Tom Bue, COO
tblue@vitalkey.com
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